How are they making it work? Today, newsstands have never looked so inviting. Rainbow rows of matte-papered, ice cream coloured fashion magazines cover every inch of space.

But what are the business models behind these titles? The most obvious revenue stream available to titles is the cover price of the magazine.

For Canadian menswear magazine Inventory, which transitioned from online to print, traditional advertising was a means of securing a revenue stream. But, with the relatively small distribution of some independent magazines — many media kits do not even include circulation numbers — not every print publication can depend on traditional advertising alone.

Events are another way for independent magazines to make money. Kinfolk, which operates international editions in Japan, China, Korea and Russia, hosts a vast programme of events internationally through relationships with partners across the globe — from Sydney to Seoul.

People buy into the brand explicitly and they want the full Kinfolk experience.

It doubles back into the magazine and makes them money along the way. Also harnessing the power of events is The Calvert Journal, an independent magazine with a focus on the post-Soviet world, funded by the Calvert 22 foundation, a non-profit organisation looking to promote the contemporary art and culture of Eastern Europe, which produces an annual print issue, supported by daily features, news and photography online.

How Do Independent Magazines Make Money? | Intelligence | BoF

Some magazines, like Near East, an money maker magazine circulation art and fashion publication from Istanbul, are still building their business models. For Koray, her print publication — though respected within the industry and stocked at major fashion spots such as Dover Street Market — counting money 2nd grade games a labour money maker magazine circulation love.

For others, like System — a visually rich biannual fashion publication known for its story-telling editorial style — creating a profitable business was never the aim. A number of magazines, including Double, Forex 400 leverage and Tank, have founded creative agencies.

Twin also aims to launch creative services. Tank has buy mcdonalds stock its creative agency to help bolster business since its fourth issue. This article was revised on 24 July, An earlier version of this article misstated that Inventory's online shop still stocked menswear brands John Smedley and Margaret Howell.

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Best companies Companies Jobs Content Visit BoF Careers. By Laura Isabella Matthews July 23, Intelligence How Do Independent Magazines Make Money? A selection of independent magazines Source: Organisations System Magazine Tank Magazine The Gentlewoman Kinfolk Magazine Inventory Magazine Twin Magazine Double Magazine The Calvert Journal Near East Magazine. Article topic Magazines Publishing. About About Us Memberships Press Masthead.